While graphic design may seem like a small part of your business, in reality, it plays a major role in determining your success. It’s more than aesthetics. It’s an assortment of principles and human psychology, which could be a powerful aid in your marketing endeavors.
The Design Council reported that 63% of companies who paid attention to their design performed better than the others who didn’t.
Adobe discovered that companies that encouraged creativity in their business experienced a 1.5% increase in market share.
These statistics are only the tip of the iceberg. There’s plenty of benefits that graphic design can bring to your table. Today, we’re going to cover six major ones among these advantages.
1. Your graphics will tell your story as a brand.
Design isn’t only about combining elements that look good all together. It’s about using the right elements to portray your brand faithfully. That’s why a designer sets on knowing your story and purpose first before tackling the designing process.
Based on the message you want to convey as a brand, the designer will choose the right colors, fonts, and other details to elicit the right impression and emotion among your audience.
2. It’s your greatest persuasion technique.
It may not seem like a big deal, but design plays a big part in persuading people to become your customers. Well-presented graphics can give you the edge over your competition.
It’s the same as choosing what to eat. We’re instantly attracted to try a dish with an appealing presentation. The same goes for design. There might be other businesses offering the same product as yours. But when you’ve got a well-designed brochure or social media graphics or website, you can expect people to patronize you more than the competition.
3. A good design is a good sign of professionalism.
When you’ve got an exceptional design, it shows everyone your dedication to shaping your business to deliver professional service and quality information to the public.
For instance, having a logo for your business sets the professional tone for your business. It conveys the message that you’re a trustworthy organization that can provide quality service. It also gives people something to remember about you.
4. Make a lasting first impression.
When you strike a potential customer as a trusted company, you can count on them to give you and your products a chance. And in this age where everything is trying to sell something to someone, this is a crucial achievement.
To accomplish that, you need to work on the graphics for the materials people first encounter when checking out your business. This could be your social media page, your website, your product’s packaging, or your flyers or brochures. Ensure these materials convey who you are and what you do professionally.
Having good design doesn’t stop there, though. Consistency is a must, especially with your graphics. When you hire a graphic designer, they usually provide you a guideline to ensure persistent designs for your business and sales materials.
5. Get your message across in the most efficient way.
With the rise of social media, people have become hungry for information. With this hunger also came the rise of criticism with how you present information to them.
That’s why the pressure of sharing consumable information is real with businesses today. To cope with this, companies run to graphic design for help.
Let’s take your website, for example. A professionally-designed website that’s easy to navigate and with an excellent presentation of information can easily attract people to patronize your goods or services. Easy transaction means easy business, and the best way to achieve that is to give importance to your graphic design.
The same goes for flyers, brochures, packaging, and even your business cards. When visual information is easy to digest, you can expect more people to grasp your message or purpose easily.
6. The right design can help your business appeal to the right audience.
While it’s tempting for your business to aim in serving the whole world, this isn’t the ideal way to go. You need to narrow down your target customer to ensure you deliver the right service to the right people. Professional graphic design can help you with these.
Remember, graphic designers base their creations on your business’ story and target people. For instance, a business targeting millennials may sway towards minimalist designs and lighter colors to appeal to them. If you’re targeting other businesses, a monochromatic look with sleek fonts may be the more appealing choice.
Looking for the right investment for your business? Graphic design is the way to go.
Businesses today are recognizing professional design as a necessary investment. In this digital age, where competition for attention is stiff, you’ll need the best advantages to stand out. Professional graphic design is one of these advantages.
A smart business knows that investing in their designs can give a huge ROI. So make the wise move, get a professional graphic designer and enjoy better branding experience and marketing results!