Is it worth it to outsource my social media marketing?
The simple answer is yes.
For starters, with half of the world now on social media, you get to expose your business to more people in your target market. With more people using social media to discover or research a product or service, you’ll want an expert to attract those potential customers.
There are a plethora of ways outsourcing your social media can do for your business. To help you decide whether this is the right investment for you, we’ve rounded up the top five benefits of outsourcing your social media marketing.
1. Save time.
For starters, you don’t need to pour in hours for researching the best type of content that your online audience will love. A social media specialist is well-versed with the variety of content formats out there and knows what type works with which audience.
You also don’t need to spend hours creating content. Your social media expert has the right pool of skills and knowledge to create content that click and have the potential to go viral.
Depending on the level of assistance you’ll need, a social media VA can also handle responding to messages and comments on your pages. Not only can you close leads faster this way, but social media also awards pages that respond to queries in the quickest time possible.
Hiring a freelancer or an outsourcing agency means you don’t need to train in-house employees. They already have experience with the ins and outs of social media. All you need is to educate them on your brand guidelines and goals.
2. Save from unnecessary expenses.
Outsourcing doesn’t only save you time – it also does wonders for your budget. For instance, you don’t need to invest in additional tech like computers for your outsourced specialist. They already have the right equipment and tools for the job.
And, since a social media VA already know this marketing avenue by heart, you won’t need to enter the trial-and-error stage to know what works for your audience and your goals. Their years of experience allow you to skip the guesswork and have more guarantee of achieving your social media goals.
Agencies and freelancers also offer flexible rates and packages for their services, depending on the responsibilities you need help with. If you only need them to respond to messages or create content for a specific platform, you can hire one at a reasonable rate.
Plus, when you hire an agency, you also get other professionals to work on your social media. Here at Outsourced Marketer, we also have graphic designers and writers to assist our social media VAs with their responsibilities on your business.
3. Leverage the best social media tools for your business.
For SMEs and startups who are still getting started with social media, finding the best tools can be challenging and time-consuming. Not to mention that there’s also the risk of investing in tools that won’t work for you.
When you outsource your social media, you can take the guesswork out of figuring the best tools for you. Agencies and some freelancers already have subscriptions to tools and software for management and content creation.
These are already included in their rates and packages, so you won’t need to worry about paying separate fees for them.
You won’t also need to invest more time and money in training on how to use these tools. They’re already well-versed with these software.
4. Achieve a steady content production system.
Creating content is time and mind-consuming. You’ll need to keep up with the latest trends to keep being relevant. There’s the challenge of staying unique, witty, and educational with your content, too.
If you find that you can’t keep up with the content production part of social media, a social media VA can handle it for you. They can consistently create content for you that hits all the aforementioned factors while keeping your branding in check.
Think of it as a factory of content, except every product is one-of-a-kind and well-developed.
5. Open more growth opportunities for your business.
Analyzing all these potential perks that your social media specialist can provide, you’ll realize that you’ll have more freedom to focus on other aspects of your business.
The best part about this is that you won’t feel like you’ve abandoned a potential marketing avenue to be able to run your business. You can focus on improving your business, knowing that your social media is in the hands of the expert.
Your business deserves the social media professional it needs.
Here’s a fact: outsourcing your social media can bring loads of benefits to your business.
You get someone with years of experience and intuition in making social media work for your business.
You skip the guesswork, the headaches, and the time-consuming part of marketing on social media.
Best of all, you enjoy all these at a price that doesn’t bore sinkholes in your finances.
If you crave these benefits for your business, then don’t think twice about outsourcing social media marketing!