Wondering what are the benefits of social media for small and medium-sized businesses?
There are endless reasons why it’s beneficial.
Increasing brand exposure, generating new business leads, and improving customer-business relations are a few of them. However, if you run a small business single-handedly, or you’re part of a small team, the chances are that you don’t have time to get through the simplest of everyday business tasks. That’s where outsourcing social media management takes the stage.
What does outsourcing social media management involve?
To know more about the process of outsourcing social media management, you’ve come to the right place. Simply put, outsourcing social media management means handing over social media accounts (like Twitter, Facebook, Instagram and LinkedIn) to a third party social media management company, who’ll spend time researching your industry and posting relevant content that speaks to your audience.
We’ve put together eight reasons why you should outsource your social media management in 2021.
You can focus on essential aspects of your business
Instead of spending an hour or two a week coming up with topics for social media posts and researching your industry and competition, you should instead focus on your business’s most critical aspects – namely finances, customer service, and employee satisfaction. Instead of wasting time trying to master a new skill that you know little about, you should leave your social media to the experts and spend more time doing the stuff you’re good at.
You’ll get expert assistance
We all know how to post on Instagram, send a tweet, and update our Facebook status, but do you know how to target your campaigns to maximize success and generate the business leads you desire? If not, you have two options – spend months researching social media trends and improving your knowledge or outsource your social media to somebody who knows precisely what they’re doing.
Your employee won’t be distracted
We’ve all done it. Hand over access to our company’s social media platforms to our new, millennial employee. “Oh, they’ll understand what to do. They’re young,” we say. Chances are, they’ll use their time to chat with friends and surf the internet – not push targeted, well-researched content to your customers and potential business leads.
You’ll save money
Hiring an in-house marketing manager or social media expert for your brand can be costly – especially if you don’t have the budget to spend on something that doesn’t guarantee results. Outsourcing your social media management makes the company accountable for your success and removes the risks associated with hiring a new member of staff. Outsourcing it with an external social media team or agency is a professional service.
You’ll get the right marketing messages
When promoting your products and services, you may want to focus on sales-based tweets or posts to maximize your sales. However, when it comes to social media, it doesn’t have to be all sales. Blog articles, statistics, images, and videos are all equally important as your sales messages. So outsourcing your social media to a team that can balance your sales messages with fun, engaging content is one of the best ways to avoid a timeline full of ‘buy now’ posts.
You can surpass your competitors
If your competitors still don’t know how to use social media, posting nonsense texts or videos, or using their social media platforms to talk to their friends and family, then you’ve got an opportunity to get ahead of the competition. Working with an expert and result-driven social media management company can give you an edge if you want to beat your competitors. They will be able to find ways to target your audience and promote your products or services in a way that works best.
You don’t forget to post content
Let’s be real here. Running a business can be challenging – particularly when you’re responsible for managing staff members, rotas, marketing, and finances. With a social media manager or having a social media team, you know that your social media channels will be readily updated every day, so you’ll never miss out on an opportunity to put your name in front of potential customers.
It’s a task any business owner would find boring – for a social media manager, it’s part of the job and allows them to deliver a high-quality service.
Getting your social media management right is no secret. It doesn’t have to be a burden that you carry while you are working on your business. Relying on a professional social media management company to market your products and services is one of the best ways to take your small or medium-sized business in the right direction. Although it’s possible to manage your social media and your business, the chances are that it will end up costing you more money and time than it’s worth – which is why outsourcing makes sense.